Tag Archives: website

7 THINGS TO CONSIDER WHEN SELECTING YOUR DOMAIN NAME

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Starting a new business? Your website doesn’t have to be a .com domain. Take a look at these 7 things to consider when selecting the right Top Level Domains for your online strategy.

Most people are familiar with the ubiquitous Top Level Domain (TLD) extensions like .com and .org, but when ICANN began opening up more generic TLDs in 2012 and 2013, the landscape changed. Don’t worry; choosing a less common TLD will not negatively affect search engine rankings.

In your search for all the right domains for your online strategy, consider these seven items when selecting your TLD:

  1. Provide Context: Recently the TLD .insurance was made available. When selecting TLDs, consider the customer. If they are navigating to your company at .insurance, they know what to expect when they click on the site.
  2. Establish Geographic Location: It goes beyond just country extensions like Canada (.ca) and the United Kingdom (.uk). Some cities have begun using site extensions as well. For example, the Eiffel tower moved its official page to www.toureiffel.paris.
  3. Selection is More Varied: The use of generic TLDs opens up the market for a wider variety of websites. If your company’s name is not available on .com, you have more options to choose from. Just make sure that it is logical and your customer will remember it!
  4. Improve Brand Recognition: Create shorter and more memorable domain names for your customers. In eConsultancy’s article reviewing branded TLDs, BMW was at the top of the list for next100.bmw as a great example of a simple domain name that conveys their message of showing their vision for the next 100 years.
  5. Enhance Brand Protection: Be strategic about the way you protect your brand. Consider if there are any TLDs that could negatively affect your brand or draw users away from your brand.
  6. Extend Creative Possibilities: Using generic TLDs gives more opportunity to be creative and memorable with the marketing of your website. Though they have recently announced an ownership transition, the social bookmarking web service Delicious was creative and effective with their domain name, del.icio.us.
  7. Incorporate Marketing Campaigns: In your next marketing campaign, instead of directing customers to a URL extension, you can send them to a dedicated domain. If you are promoting a Christmas holiday sale you could promote it on yoursite.blackfriday.

SOURCE: Informatics (2016), View Link.

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Why Your business needs a Website:

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why you need a website

1: Your Competition Has a Website. The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies

If you are in direct competition with another business that has a Website, they have a clear advantage – especially if they are adequately marketing their Website.

2: You’re Open 24/7Website will allow your business or organization to be open 24/7 (24 hours a day, seven days a week).. Many people surf the Web in the evening when most businesses are closed. But if you have a Websitethey can find, you are just as good as open. Is your competition open 24 hours a day, seven days a week? The world is your oyster – especially with a Website, which allows your communication with audiences worldwide (as long as you both understand the same language). Geographical locations or time zones are no longer a problem with the 24/7 availability of a Website.

3: Expands your reach. People from across the street and across the border have access to your products and services from the comfort of their own space. Worldwide Internet usage is one billion. On the Web, it doesn’t matter whether someone is next door to you or on the other side of the world, they can see your Website just the same as anyone else can, and it doesn’t cost you or them any extra. Phone and mailings both cost enormous amounts long-distance, but your Website lets you send information anywhere without any extra effort or expense. You can make friends and contacts in places you’ve never been and will never go – suddenly, working globally is no more effort than working locally.

4: Reaching today’s consumer.. Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics!), over 88% of Canada’s population is online.1 Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.

5: Deliver Significant Information and Improve Communication..More than ever before, people are turning away from traditional means of finding information and looking online. Yellow pages, directories, and printed materials are being used less. Brochures and flyers only allow for a few lines of communication. A carefully crafted Website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.

6: Sells directly. E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client. Sooner or later, someone’s going to type your name or business into a search engine. What do you want them to find? Nothing, or worse yet, your competition. These are people who want to find you. They are looking for what you are selling, and if you don’t have a Website then you’re letting them down – they expect to find you online. For many people, you might as well not exist if you can’t be found with a search engine. Not having a Website is like not bothering to get listed in the phone book. Can you run your business without a phone? In this “Information Age” we live in being online is vital.

7: Increases the effectiveness of your advertising. Whatever you’re advertising – services, products or just yourself – a Website is a great way to do it. Every other kind of advertising will cost you a premium, especially if you want to target a specific kind of person, and there’s no guarantee that they’re paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a Website.
Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.

8: Affordable and Expandable Marketing. When you compare the price of a Website to the expense of creating and distributing more traditional forms of marketing materials, like newspapers, direct mail campaigns and magazine ads- the cost of setting up and maintaining a Website is nominal. One of the best features of a Website is that you can quickly and easily change information as it changes within your business. Unlike printed materials that need to be revised and then reprinted at cost; a Website allows you to change or add products and services as often as you wish in just a few steps. There is potential for free advertising when other Websites and blogs link to you. Also, when a Website is designed well, when people type in related search terms into a search engine, your Website will come up in the listings for free and allow a prospective customer to find your Website.

9: Share Basic Business Information: People use the Internet often trying to find quick answers to basic questions. What are your opening hours? Do you offer payment plans? What is your phone number or email address? These are the days of “Inquiry Marketing”; so get a Website if you do not already have one, and make sure that people can actually find it in the search engines and directories.

10: Gathers feedback. Use forms and email to allow your clients to communicate with you.

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