Tag Archives: FACEBOOK

SOCIAL MEDIA MARKETING: Facebook Marketing.

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Facebook is a social networking service provider. It lets you invite and connect with friends, send messages and pictures, like and comment or share them. Facebook has seen outstanding growth since its inception and is poised to maintain its dominance in social networking.

History of Facebook

Facebook was founded by Harvard student Mark Zuckerberg on February 4, 2004. In May 2007, Facebook opened up its developer platform to allow third-party developers to build applications and widgets that, once approved, could be distributed through the Facebook community. In May 2008, Facebook engineers announced Facebook connect, a cross-site initiative that allows users to publish on third-party sites in their Facebook newsfeed. The site was redesigned in late 2008, intended to streamline the website and make it easier to see what friends were doing.

What is Facebook Marketing?

Facebook is undoubtedly the most popular social media platform available with many advantages associated with it. It is primarily a social networking site, however it can be used as a handy tool for promoting and advertising a business. We can use Facebook to promote a brand, market a company, or create awareness about a service or a product.

Facebook Marketing
Success with this form of marketing requires more than a fan page and a few friends. When used effectively, Facebook marketing can provide a business with exciting benefits and results. Facebook marketing can enable businessmen to greatly improve their brand awareness and reach out to a wider audience.

How to Create a Fan Page?
A Facebook fan page is an amazing way to promote your business, build awareness for a cause, and gather support for your brand. If you would like to create a fan page, follow these easy steps −

  • Log in to your Facebook account.
  • Click on the settings on the top right-hand corner of your page.
  • Click on create page.
  • Click on the type of page you would like to create.
  • Fill in all the information required.
  • Click on “get started”.
  • Upload a profile picture and click on save photo.
  • Complete the ‘about’ section and click ‘save info’.
  • Now decide whether you want to enable ads or skip (it will be payable if you enable).

Facebook Profiles

Facebook Profiles are for people and they are generally meant for personal use only. A Facebook profile is an account that is allocated against an individual, who can use it to network with friends and colleagues, and share information with them. It is designed to be a unique profile on the Facebook network for that one individual, and it is not meant to be used to represent a company, an organization, or a fictional character.

Facebook Places

Facebook Places enable people to provide real-time update of where they are and what they are doing when they are on the move. It also enables its users to take advantage of unexpected coincidences such as discovering that they are at some concert as their friends. Users can check in when they arrive at a location, and see whether their friends are nearby. The best part about Facebook places is that it will more or less maintain itself once it has been created. Facebook users do have the ability to ‘like’ the Facebook places as well, so encourage visitors to press the ‘like’ button after they check in.

Facebook Groups

Facebook Groups are the places for small group communication where users can share their common interests and express their opinion. Groups allow people to come together around a common cause. Groups are for discussing issues and share related content. When we create a group, we can decide whether to make it publicly available for anyone to join, require administrator approval for members to join, or keep it private and by invitation only. Groups range widely − from light-hearted themes to organizing activities to serious topics such as politics and world events.

Facebook Community
A Facebook Community is about an organization, a celebrity, or a topic. Community pages are meant for general topics and all kinds of unofficial but interesting things. These pages let us stay connected with others who share similar interests and experiences.

Grow Your Business with Facebook
Facebook is fast becoming a powerhouse of marketing activity due to the sheer number of engaging users on the site and the simplicity of connecting with them directly.

Facebook can provide your business with a branding outpost on the web where customers, employees, and even the media can find information about your company, products, and services. Facebook connects you and your staff directly to your customers and fans.

Facebook can generate new leads for your business by drawing users’ attention towards what you are offering. Facebook helps in sharing links, images, and posts on a customizable page to project a better sense of your business. Facebook runs tactics like contests, sweepstakes, etc., that can increase fans and brand awareness of your business.

Grow Business With Facebook

Latest Facebook Trends
The nature of social media marketing is ever-changing, so it is important to constantly stay updated with what the current market trends are. The latest Facebook trends that a business should be aware of are − using the cover photo for marketing, different types of Facebook posts, more pictures, etc. Facebook looks completely different from how it was a year ago, so it should not be surprising that marketing on the social network has also changed a great deal.

What are Adverts?
Adverts on Facebook are unique. They are shown to specific groups of highly engaged people. If your adverts have a great creative content and are well targeted, they get more likes, comments, and shares. When we boost our page posts or expand the audience for the adverts, more people will see them when they visit Facebook. Facebook ads allow us to promote our business, get more fans to our business page, and drive more leads for our sales team. Facebook ads allow us to advertise a website or content that we manage on Facebook (like a group, page, or event)

To create an ad, go to − Facebook And click “create an ad”.

How to Create a Campaign?
With targeted ads, stories, and wall posts, a successful campaign can be a powerful tool in our advertising arsenal. When running a Facebook campaign, we can draw on several Facebook components such as wall posts, Facebook ads, sponsored marketing, unique page tabs, etc. We can break down reports by campaign and also easily start/stop all ad sets within that campaign.

Campaigns correspond to each of our advertising objectives, like building brand awareness or driving web traffic. They are designed to help optimize and measure our results for each objective across multiple ad sites and ads. Each campaign can feature multiple ad sets, each of which has its own budget and schedule. We can also organize each ad set to represent a particular audience segment, for example, we can have an ad set for people who live near our store. This will help us control the amount we spend on each audience, decide when they will see our ads, and measure their response. Within each ad set, we can have multiple ads, each of which can feature a different set of images, links, videos, or text.

Facebook − Do’s and Don’ts

Do’s

  • Use Facebook to stay in touch with your friends and make new ones.
  • Use Facebook to advertise your organization’s events.
  • Use Facebook to get involved with the campus community and learn what is happening around.
  • Use Facebook customer support page since it contains valuable information about privacy controls and other important safety information.
  • Do check each friend request carefully after visiting their profile.
  • Do use “privacy settings” while building up your photo albums.

Don’ts

  • Don’t use your wall to announce your schedules, journey and planning.
  • Don’t use public walls as your own. Try to maintain the decorum of groups and fan pages.
  • Don’t accept friend requests from strangers.
  • Don’t use Facebook for ragging and bullying anyone.
  • Don’t post pictures of your friends without their permission.
  • Don’t disclose personal information such as cell phone number, address, etc., unless you feel comfortable.

Increase Facebook Likes for a Fan Page

Create a Facebook fan page with an instantly appealing image, as it will help in attracting more attention.

Keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read.

If you are running a contest on your page, then ask your visitors to like your fan page. Facebook contests are the easiest way to get people excited, as the lure of a big prize compels your target customers to ‘like’ your page and become your fan.

If you are running a business, then you should promote your fan page by using ads in the Facebook, as it is the easiest way to increase the visibility of your brand and reach out to a highly targeted audience.

Promote your page on your official website because it helps you to get likes from new visitors on your site. Having a ‘like’ button on your website is an easy way to drive new likes over time.

Synchronize your Facebook page with your other profiles on other social networking sites like Twitter, dig, etc. It will help you get more visitor response.

Sometimes educational content is a better incentive for a ‘like’ than a discount offer or a prize, depending on your industry or the target audience. Providing free written content such as eBooks can drive tons of new fans and customers.

What are Facebook Apps?

Facebook apps are basically software programs that can be added to users’ Facebook profiles. These interactive software applications are developed to utilize the core technologies of the Facebook platform. Applications for Facebook have gained massive popularity in the last few years due to its uniqueness and the ease of creating them.

Facebook apps integrate Facebook newsfeeds, notifications, various social channels, and other features to generate awareness and interest in the app by the Facebook users. Apps and games are normally developed to enhance your experience on Facebook.

You can add the apps that interest you from the app center. The information found in these apps is stored on developer servers that are not hosted by Facebook. The developers are responsible for their servers. It has not been possible to exchange real currency directly within Facebook apps, however apps can utilize ‘Facebook credits’, a virtual currency that can be purchased in order to acquire virtual goods and services within Facebook apps.

Facebook Apps − Advantages

  • Increased exposure to potential customers.
  • Easily create new product or service campaigns online.
  • Lower marketing expenses.
  • Reach a targeted customer.
  • Build brand loyalty.
  • Provide multiple marketing platforms.
  • Budget-friendly ads.
  • Marketing strategy is low cost.
  • Allows business to communicate with existing and prospective clients.
  • Can easily update everyone at once about your business.

SOURCE:  Tutorial’s Point, View Link.

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HOW TO CREATE A FACEBOOK MESSENGER CHATBOT FOR FREE WITHOUT CODING

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There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots bots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand.

Chatbots and how they affect your company.

Chatbots are services that mimic conversations with people in order to interact with your customers. Chatbots can be integrated with e-commerce platforms, allowing you to monetize your social media accounts and instant messaging profiles. All competitive companies must maintain a strong online presence, and chatbots are changing the way your audience interacts with you. They help you build an emotional bond with your customer, and because they are still new, building a chatbot now means a strategic advantage over the competition.

How chatbots work

There are two types of chatbots available: those that function based on rules and those that use artificial intelligence (A.I.). Chatbots that function based on rules are much more limited than those that work with A.I. because they only respond to specific commands. Hence, they require a great deal of programming in order to be an effective tool. Chatbots tools that are powered by artificial intelligence are more dynamic because they respond to language, and don’t require specific commands. They learn continuously from the conversations they have with people and can help fulfill an array of tasks without a monumental amount of programming.

The challenges of artificial intelligence

Artificial intelligence is becoming more and more popular, but it still poses a challenge for marketers. Although you don’t need to be an expert programmer to build a bot with A.I., you have to make sure it offers working features and remains professional at all times.

Benefits of building a chatbot

Messaging application usage has surpassed that of social media, so chatbots offer a more practical way to reach your audience. They were created to provide a seamless experience, allowing customers to get answers through the applications they already use the most. In addition to the above, chatbots will help you:

Generate leads

Make your buyer’s journey simpler

Increase customer satisfaction through better customer experience

Distribute your content via messaging apps

Deliver targeted content based on user feedback and interests

Integrate A.I. in order to prove to be a more dynamic self-serving channel

Preparing to build your chatbot

Before building your chatbot, you will need to set the right expectations and goals. Instead of trying to create an “all around” bot, try to focus on building a chatbot with a few features that work properly.

How to build your chatbot

There are lots of free chatbot building tools such as Chattypeople.com that offer the ability to setup a bot and connect it to facebook. You won’t require any coding knowledge, and you can sign up using your Facebook account. Once you’ve set up a free account you can start creating your chatbot. Make sure you keep these tips in mind when building your bot:

Give it a unique name: Your chatbot should have a distinct name that helps it stand out. That way, consumers will only need to run a quick search in order to connect with your bot.

Give consumers hints on how to get started: The one thing about chatbots that is alien to consumers is the initial interface. Instead of having a website loaded with calls-to-action, users are now faced with a blank screen. Help them out by setting up automatic prompts, so your chatbot can proactively provide options to get your clients started.

Try to mimic a natural conversation flow: Your bot should try to mimic a natural conversation flow to streamline the process for consumers, making it easy for them to ask questions and get answers at any point during the interaction.

Make your bot sound smart with simple terminology: Your bot will be the new face of the company, so try to make it sound smart and eloquent by using short, concise sentences. Complicated grammar can hinder your reader and confuse your bot, so keep it simple.

Don’t reveal all features at the same time: Chatbots can have an array of functions, however, revealing all of them at once can overwhelm consumers. Instead, create a conversation flow that helps your chatbot offer the right options at the right time.

Optimizing and maintaining your chatbot: Like most digital marketing channels, chatbots need to be monitored and optimized in order to increase performance.

Properly building a chatbot will help you change the way consumers interact with your brand, increasing customer satisfaction and monetizing your social media platforms at the same time. By following the tips outlined above you will be able to create a chatbot that is line with your brand and that best portrays your company as a whole and you don’t have to be a chatbot expert to get started.

        SOURCE: Murray .N (2017), View Link.

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Fake Profiles: Facebook Working Hard To Nail Them

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introducingsaved2 facebook
Facebook is taking steps to improve how it detects fake profiles, particularly those created by people claiming to be someone else.

Fake profiles are a real challenge for Facebook, especially in developing markets. For example, in India there is a significant problem with men creating profiles that impersonate real women, a violation of Facebook’s rules. This makes some women afraid of creating profiles.

It’s part of a larger problem in India, where more men are on the Internet than women in comparison to other parts of the world, Facebook chief Mark Zuckerberg said Wednesday.

Facebook, Zuckerberg said, is tackling this problem and trying to become faster at flagging fake profiles, in part by getting better feedback from its users.

“This is something we take very seriously,” said Zuckerberg, responding to a question about women’s online safety during a public Q&A session in Barcelona, Spain.

Facebook terms of service prohibit users from creating an account for anyone other than themselves, unless they have permission from the other person. Users also can’t create more than one personal account. Users can flag what they deem to be “imposter” accounts impersonating them from that person’s profile page, or by filling out this form, if they’re not on Facebook.

Still, Facebook has problems combating this. The user from India who submitted the question for the Q&A reported seeing more than 50 fake female accounts on the site.

Zuckerberg did not provide details about how exactly the company would be improving its processes and a company spokesman declined to comment further.

Last year, less than 2 percent of Facebook’s billion-plus monthly users either created personal profiles when they should have instead used a Page-type account, or created profiles in violation of the company’s terms, according to Facebook’s most recent annual report. That amounts to millions of accounts.

That estimate might be inaccurate because it’s based on an internal review of a limited sample of accounts, Facebook said in its report. Apparently, the company wants to improve the way it gathers information in this area, judging from Zuckerberg’s comments.

The company has taken public steps to stop the creation of false or deceptive profiles in the past. For example, Facebook asked the U.S. Drug Enforcement Administration last year to stop impersonating others to investigate suspects.

Meanwhile, the company is working to give people like drag queens more leeway to create profiles using different names, but still representative of who they really are.

The event on Wednesday was Facebook’s fourth public Q&A—modeled after its own internal meetings—in which the company takes questions from a live audience and submitted from people online. It was held in Barcelona following Zuckerberg’s appearance at the Mobile World Congress telecommunications trade show, during which he gave an update on Facebook’s efforts to provide access to basic Internet services to people in developing countries through Internet.org.

More than 500 million people across world live in countries and regions where they can get access to basic Internet services through Internet.org, he said. The service is active in a handful of countries including India, Ghana, Colombia and Kenya.

sOURCE: PCWORLD.COM

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