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There is a saying, ´WHEN PURPOSE IS NOT KNOWN, ABUSE IS INEVITABLE´. Understanding the reason why you want a mobile app is actually the first step the first step. When one understands what they are pursuing,you can get a clearer picture on how you want that to be.

ASK YOURSELF FEW QUESTIONS:  Why do i need this?, What will i achieve at the end?, What possible problem can it solve? What do i gain at the long run?

Getting answers to this questions will help you have in your head the exact thing that you want.

THINK ON PAPER: Many times, people make mistakes of not thinking on paper. We might have a mind blowing ideas in our head but the moment we do not have them on something (paper,slate,computer,laptops etc), it keeps wearing off and before we know what is happening BOOM!!!!! we cant get a hold of them anymore. They just become thoughts that we had without implementation. When you sketch,you lay foundation for your future interface. Having this will help your team have an understanding of your plan. MAKE IT BOLD SO THAT ALL WHO SEE IT CAN RUN WITH IT

GATHER RELATED INFORMATION: The essence of this stage is to be able to get hold on something good. Your idea may be good but when you gather information from the research you make, answers from those who are already using the app, advice from others etc. You get to know how you can make a good design for the app, the technical requirement needed, how you can market to your target audience to achieve your main goal which is basically the main reason why you need the app. Learn from the key features and mistakes of your competitors and then drop the other information that are not necessary. The most important consideration aside the feasibility of the app and getting the attention of your target audience,one needs  to find out how to generate money which is the end product. Will you charge your user to download it or will you offer the app for free but run ads on it?

LOCATE AN EXPERT: When you must have gathered all information and have a picture of what you want your mobile app to look like, the next step is getting an expert who will help in bringing your picture to reality. Share those information with him and when the result comes out, you get all that you want and you are satisfied.



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Going Mobile is the best way this days,individuals now have access to most of the things they need through their mobile. Both small and large business/companies use mobile app. This companies are quite far when it comes to taking their product/services to a higher level. Peradventure you do not know the importance of having a mobile app for your business/company,here are few reasons why you should consider getting a mobile app:


Mobile app is still rare and this is why it´s necessary because it helps you to be ahead of your competitors. it is an easy way to showcase your product/services to your customers and prospective customers. Most of your competitors still use posters, facebook ads, fliers etc to show case their product but with a mobile app, your customers would not be confused on who to choose anymore because they have you right in front of them.


When you get customers involved in your app, they will be willing to make their orders. The more your product is seen, the likelihood of it been noticed and customers are engaged.


In an app lies general information, prices, search features,user accounts,messengers, news feed and much more. Through a mobile app, you can pass all the information you would like your customers to be aware of (including sales and promotion), an easy way to remind customers about your products and services. This excites and interests customers to check on your products.Most shoppers cannot resist the temptation of a good deal or a great discount, especially when one stares at their face. And this is exactly what you can do with your mobile app (


Companies lose customers not merely because they do not have good products or service to offer but because they are not close enough that the customers are able to have access to them. Mobile app helps to close that bridge between you and your customers. It is a reminder to your customers that they can contact you at any time and from anywhere.


This is one of the most important reason why a mobile app is needed for your product/service.Researchers found out that an average young adult checks their mobiles 85 times a day.Web browsing came top of the list with people spending 38-45 percent of their mobile usage accessing the web, closely followed by time spent on apps.Having a mobile app can be an advantage to your company as our minds unconsciously does record every image and text(well designed app icon) it comes across, even if it happens unnoticed. The more people see your product, the more they are attracted to check it out and the more they make their orders. SOUNDS INTERESTING RIGHT?


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5 Reasons Your Website Might Be Scaring Customers Away

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We decided to help you understand why your page views are down and your bounce rates are up! Read on for 5 reasons your website might be scaring customers away.

1. It is Not Mobile-Friendly
One of the most common reasons people bounce off of your website is because it is not mobile-friendly and they are trying to access it from a mobile device. This can be frustrating for users causing them to leave your site without a second thought. So many people are now accessing the internet from their smartphone and tablets making it more important than ever before to have a responsive website. If you don’t want to scare off on-the-go users, it is time to go responsive.
2. There is Too Much Content
In addition to avoiding frustration, you also want to keep your users from feeling overwhelmed. This can occur when there is too much content on a webpage and not enough images, interactivity, or formatting to break apart the large paragraphs. Search engines do expect at least 200 words on a given page, but long pages of content are no longer necessary. Get your point across in fewer words and customers will be more likely to stick around and read!
3. The Sitemap is too Complicated
Like a haunted corn maze, your users may be getting lost in your website. Having too many content pages in your sitemap or more than three levels in your site navigation can confuse visitors. When redesigning your website, determine how you can condense your sitemap into 3-5 main navigation points. From there, try not to go deeper than 3 levels of navigation to avoid burying content or making it difficult for users to navigate.
4. It Takes Forever to Load
If your website takes forever to load, you will need to take a few steps to speed things up. Users expect websites to load almost instantaneously. You can help make this happen by removing any add-ons you do not use, optimizing your onsite images and videos and minimizing redirects. You can test your site speed here.
5. The Design is Outdated
Believe it or not, users can tell when your website is outdated just by glancing at the homepage design. Small images, clutter and Adobe Flash are all signs that your website has not been updated in awhile. When users see outdated websites, they assume that the company is either inactive or not up with the trends and will exit in order to look for a more current company. Don’t let this happen to you!
If your website is guilty of scaring customers away for any of the above reasons, it is time for a redesign and the SQT Team with its latest technology will provide quick and smart solution to this problem, for quick response Contact SQT WEB SOLUTIONS for information on how you can bring your website up to date.
Source: Informatics
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What’s New with Social Media in 2016?

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To help keep you in-the-know, here are some of our predictions and insights into 2016 social media trends.


The social media landscape is constantly changing and we are sure to see it go through a number of changes over the next year. To help keep you in-the-know, here are some of our predictions and insights into 2016 social media trends.

Real-Time Video

Twitter’s Periscope, a live video streaming app, launched in March of 2015. Since that time, it has grown immensely and changed the way we interact with video. In the beginning, Periscope was rivaled by a very similar app, Meerkat. However, it seems that Periscope has won the battle of the live video streaming apps with 2 million daily active users as of August 2015 (Mobile World Live).

On January 12, 2016 videos from Twitter’s Periscope app began appearing in users’ feeds, “right within the social network’s main app on iPhones and iPads” (The Guardian). If you are looking for a fun, new way to engage with followers in 2016, give Periscope a try!

Increased Paid Advertising

The top social media sites are furiously rolling out new advertising capabilities, causing advertisers to increase their budgets. From the introduction of Instagram, Pinterest and Tumblr advertising to new Twitter ad features, there is ample opportunity to increase your social media ROI in 2016.

According to Marketing Land, Twitter will continue rolling out the new Promoted Moments native ad product, event targeting, advanced retargeting and more in 2016.

Greater Focus on Customer Service

Many companies are placing a greater emphasis on social customer service in the New Year. It is no longer acceptable to use social sites to ‘talk at’ your users. Now we must engage with our users to keep them happy. Many customers take directly to social media to voice a complaint. Are you prepared to engage?

New Image Size Guidelines

One thing we can count on to constantly change is the image sizing guidelines for the various social sites. Knowing and following the recommended dimensions for each site is vital to maintaining your professional look. Review this 2016 Social Media Image Sizes Cheat Sheet from Search Engine Journal and save it to your desktop for reference!

If you need assistance with tackling social media in 2016, please CONTACT SQT WEB SOLUTIONS TEAM URGENTLY . We would be happy to help!


Source: Informatics All Things Internet

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20 Fast Ways to Improve Your Email Open and Click Rates

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Have your email open and click rates been suffering due to your stale email marketing strategy? Switch things up with these 20 fast tips for improving your stats.

1. Experiment by A/B Testing Your Subject Lines. Ensure that you get the most out of these tests by using two subject lines that differ in their objectives (e.g. fear-inducing vs. special offer).

2. Segment Your Lists. This allows you to closely monitor which groups of people are attracted to which types of content. In addition, you can send specialized e-blasts to smaller lists, drastically improving your open rates.

3. Use a Reply-to Email Address that is actually Managed. Don’t set up a ‘do not reply’ email address for your company blasts. Instead, set up an alias, such as to manage the replies that come in.

4. Integrate Google Analytics Goal Tracking. Determine what the main goal of each e-blast is and set up tracking in Google Analytics to help monitor that goal. By doing this you can easily see which sign-ups, emails, downloads and more resulted from your email marketing campaign.

5. Incorporate Video. For a fresh new way to take on email marketing, begin adding videos to your e-blasts. This sort of interactivity is sure to increase open and click rates.

6. Test, Test, Test! Whether you test your emails using multiple email clients, a large testing team or a specialized platform, like Litmus, as long as you are testing you are doing something right. Better yet, set up a process utilizing all three of these tactics!

7. Don’t Forget to Send Recipients to Social Media. Make your social media icons an official part of your email template to encourage cross-platform engagement.

8. Make Use of the Header. Subject lines offer limited space, but the header provides ample opportunity to put a little more information in the preview!

9. Create Big CTA Buttons. Hyperlinks can be easily overlooked but a big “Buy Now” button is hard to miss.

10. Send Targeted Emails. As mentioned above, segmented lists offer many benefits such as the ability to send targeted emails. If you have a list of people that you know are interested in a specific product, don’t be afraid to send them a targeted blast.

11. Be Useful. This is an obvious one but it needed to be said. So many times we are in a hurry and end up bombarding our customers with information we find important rather than taking the time to find out what they really care about.

12. Don’t Get Lazy with Your Subject Lines. Be creative but stay focused on the goal! Think about what entices you to open an email and remember this is where A/B testing comes in handy.

13. Analyze your Statistics. All of this hard work and testing means nothing if you aren’t analyzing and learning from the results.

14. Include Multiple Links Back to Your Website. Your website is home base and your email marketing strategy is just another way to drive traffic there. Including multiple links back to your website in the form of hyperlinks, buttons and linked images will increase click-through rates dramatically.

15. Make it Easy to Scan. People are strapped for time these days, always on the go and expecting bite-sized pieces of information. To accommodate this, make your emails easy to scan with bulleted lists, images and small paragraphs.

16. Create Specialized Landing Pages. If you have a particular campaign you are running on your site, drive people to that specialized landing page. If you are advertising specific products, create a landing page to direct email recipients to. Make it easy to convert!

17. Include Personalize Introductions. If the emails on your email lists have names associated with them, take advantage of this information and personalize your emails.

18. Plan Ahead with an Email Marketing Calendar. Flying by the seat of your pants won’t do with email marketing. You need to create a cohesive calendar that incorporates all of your digital marketing activities and keeps you ahead of schedule.

19. Keep Tabs on the Best of Breed in your Industry. Track down the leaders in your industry and subscribe to their email lists to keep track of what they are doing. Let their great ideas inspire yours.

20. Make it Mobile-Friendly. Need we say more?

If you need assistance with managing an email marketing strategy or incorporating any of these tips, do not hesitate to conatct SQT WEB SOLUTIONS TODAY

Source: Informatics All Things Internet

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Waterfall vs. Agile Methodology: Which is Right for Your Web Project?

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Every web project is different – very different. In an effort to maintain a process and keep things on track, developers will follow one of two popular methodologies: waterfall or agile. The methodology your developer takes should depend on your project needs and goals. However, some developers will choose the approach that best fits their personal needs. We recommend against this. At Informatics, we take the time to learn about your project before implementing waterfall or agile methodology. To help you better prepare for your next web project, start thinking about which approach best suits you.

The Waterfall Methodology

The Waterfall Methodology, or the traditional approach, is defined by Segue Technologies as a “linear approach to software development”. In other words, developers follow steps in a specific order, moving from top to bottom (hence the name waterfall). There are typically distinct stages of development in this approach wherein each stage finishes before the next one can begin.

The stages may look similar to this:

  1. Discovery & Requirements Gathering
  2. Design
  3. Coding
  4. Testing (Multiple forms)
  5. Launch

One major advantage to the Waterfall Methodology is that it provides a straightforward plan of action and understanding of deliverables. A disadvantage is that the Waterfall Methodology requires specific details upfront which can sometimes be difficult to gather and intimidating for the client.

The Agile Methodology

Segue Technologies defines the Agile Methodology as an “iterative, team-based approach to development”. This approach relies on a high-level of customer involvement as deliverables are being completed, reviewed and evaluated by the developers and client on an ongoing basis. This approach entails a lot more back-and-forth between the team and client.

An advantage to Agile Methodology is that the customer has the opportunity to work directly with the project team, continually providing feedback and seeing updates in near real-time. However, customer involvement can also be a disadvantage when the customer does not have the time or interest to be involved at such a high level.

Which One is Right for You?

If your company would like to be directly involved in the web project, continually providing feedback, reviewing builds and suggesting updates, then the Agile Methodology of development is for you. On the other hand, if you do not have a team member dedicated to this level of involvement, the Waterfall Methodology may be best. In this case, you will be heavily involved upfront and can be looped back in whenever deadlines are met and deliverables are provided.

Conttact SQT  WEB SOLUTIONS for your next web project and we will work with you to determine which approach is best.


Source: Informatics All Things Internet

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What 5 Experts Say About the Future of E-Commerce

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Disruptive technologies in social commerce, mobile and customer experience have transformed the retail industry. The mission for all brand marketers now is to stay ahead of the curve and spot trends that will boost sales and provide customers with the most efficient and pleasurable online shopping experience. While there’s a lot of crystal ball gazing in the retail industry, we’ve gathered key insights from five experts on what the future of e-commerce holds.

By 2022, brick and mortar retail spaces will be little more than showrooms. – Eddie Machaalani & Mitchell Har Continue reading

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8 Steps to Choosing the Best Web Design Agency

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You recognize that in order to succeed in a competitive market you need to have the best brand experience for your customers. With the great waves of marketing change over the past few years the social and mobile web has given the consumer the power to choose on many different platforms. This leaves you with the task of finding the right agency to deliver your company’s message to your potential customers in the most efficient and effective way possible.

We’ve compiled a che Continue reading

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How to Attract Visitors to Your Site

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I see it time and time again: The number-one challenge faced by brand-new internet business owners is a lack of traffic. Obviously, if your website isn’t getting any traffic, you’re not generating any sales. And what’s worse is that without traffic, you can’t test the key components of your sales process. And if you roll out a large traffic campaign beforeyou’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.

So you’re caught in a vicious cycle: Before ramping up a big traffic campaign, you need to test your sales process, but without any tr Continue reading

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Six Common Website Design Flaws

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If something is hard to use it doesn’t get used very much.

1. Budgeting for initial site development and ignoring maintenance.

Calendars and announcements seem like obvious reasons for site maintenance; but the fact is that there is no such thing as content that will never change. When a site becomes outdated it tells visitors that the site owner is sloppy and unreliable. It announces clearly that there is no reason to look further at the site or to Continue reading

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